Operating a cleaning business can be really successful as there are lots of people out there who need a regular cleaner for their homes or commercial premises or a one off service; for example at the end of a lease.
To be a successful your cleaning business needs to deliver great customer service, the highest quality cleaning, successful marketing strategies and targeting advertising.
Including some kind of technical innovation and/or point of difference (like eco-friendly products) can help position you in the market and stand out from the competition.
- Build a great looking website
- Get customer reviews
- Use before and after images/videos
- Get a Google My Business Listing
- Get a quote plugin for your website
- Automate your scheduling and invoicing to save time Geo can help!
- Use Google Ads
- Offer Deals to new customers
- Offer referral deals to current customers
- Use Targeted Facebook Ads
- Team up with similar non-competing services
Build A Great Looking Website
One of the key ways to attract customers and have them engage with your cleaning business is to build a great looking website, one that’s well designed and flows smoothly. This will help engage new customers, build trust by showing you’re a professional business and help generate new leads.
When designing your website make sure you clearly communicate its purpose to the designer, for example if getting new customers to contact you or request a quote these need to be front and centre. Use before and after images to show people the great quality work you do!
Blogs can help provide information, engage new customers and help to drive people to your website, as long as they’re well written and interesting.
Having a mobile-friendly website is vital, as many people search for cleaning businesses on their smartphones and tablets.
Get Customer Reviews
Customer reviews and testimonials on the website and on Google as well as local review websites is important. Reviews offer new customers a perspective on your cleaning business and the level of service that you offer. If people are happy with your service and workmanship and review you, new customers are more likely to contact you. If you have regular customers that talk about how they regularly use your this will make prospective customers confident in your services.
Use Before And After Images/Videos
As mentioned within the website section, use of before and after images and videos really help instill confidence in your ability to provide a quality service.
If you can demonstrate that you can transform a home or commercial premises from dirty and unkept to sparkling clean, then this will draw in customers. This includes promoting before and after images and videos within your social media to increase presence, reflect your capabilities and drive engagement from social media users. Regularly posting before and after images and videos on Facebook and Instagram after a day’s job well done keeps the users that have liked your Facebook/Instagram business page impressed with your work and can attract repeat business to help your business grow.
Get Google My Business Listing
Having a Google My Business Listing or profile is useful for your cleaning business. You can stand out with a Google Business profile and you can add images, hours and packages/services as well as allow customers to leave reviews and if you respond to them, it raises the credibility and value of your business. This boosts your business growth as when someone searches your business name, it will appear on Google and also reflect the number of reviews and your rating out of five stars. You can also add posts to your Google My Business profile for the listing which drives further engagement and growth for your cleaning business.
Automate Your Scheduling And Invoicing To Save Time
Scheduling appointments for your cleaning staff is an integral part of your cleaning business and you need to have the optimum technological solution for this. Paper trails are tiresome, costly in time and resources for managing and tracking paperwork, filing it and even archiving or pulling out paperwork on a job. Going paperless helps you manage your daily business operations more efficiently and effectively and Geo helps you achieve this. Our job management solution offers you a range of features for scheduling jobs, editing job details and updating your team members with their daily schedules and any changes. You can create on the spot quotes and invoices using custom templates, helping you to get paid faster. It’ s a complete toolkit for cleaning businesses with multi-functionality and the ability to manage scheduling, re-scheduling and invoicing with the touch of a button on your computer or mobile device. On average, Geo customers save approximately fourteen hours per week on administration time and pet three times faster.
Use Google Ads
Using Google Ads can be a truly effective marketing strategy for your cleaning business; it’s said to drive a high Return On Investment (ROI) and attracts new customers. With effective Google Ads, you can drive increased website traffic, build consistent brand awareness and visibility, generate leads and convert them into sales opportunities through optimisation and gain analysis on competitors within your market. If you are results-driven in generating sales and growing your business, then Google Ads can be a great way to drive business development.
Offer Deals To New Customers
Sometimes we tend to overlook the key strategy of offering promotional deals and discounts to prospective and existing customers yet when we’re looking for new customers, offering a first time deal is an effective strategy. Whether it’s a ten or twenty percent off discount or throw in couch and mattress cleaning into your cleaning service, offering deals is a great way to attract customers. More often than not, if a customer is seeking a regular cleaning service and they can receive a discount for engaging in your services, and then you satisfy them with a positive client experience, the probability of them returning as a repeat client is higher. If you’re targeting commercial customers as well, offering a promotional deal for them as a first time customer is an effective way to keep them as a regular client; you could offer a fiscal discount or perhaps the conference room cleaned for free for the initial service.
Offer Referral Deals To Current Customers
Referral deals are great because referrals speak volumes about the quality and standard of your work. “Refer a friend” to use your service is a nice way of saying you value your existing clients’ business and will offer them discounts if they spread the word. It could be a ten percent discount or certain dollar figure discount on their next cleaning service which gives them incentive to use your services again.
Use Targeted Facebook Ads
Having a Facebook business page is increasingly common today and it offers an additional platform for your current and prospective clientele to engage with your cleaning business. Many sponsored ads are seen by hundreds and thousands of users and it’s easy to use. Simply choose to boost a post or create a new ad, select an ad based on driving likes of the page, messages to you or directing customers to your website, all are possible with Facebook ads. You can select the location you are targeting then type in different keywords for demographics and interests and the dollar amount of your campaign including what you wish to spend on a daily basis and the duration of the ad campaign.
Team Up With Similar Non-Competing Services
Obviously you don’t wish to team up with competitors as you rely on attracting your own customers above your competition, however collaborating with similar non-competing services is a wise choice. With a cleaning business, you could team up with certain product lines such as environmentally-friendly products, different chemical products or equipment brands; by doing this you can get recommendations from the companies marketing these products as one of their customers. This is like a free form of advertising; you purchase their products and they represent you on their own website and marketing as a company engaging with their product line.
Why Drive Success For Your Cleaning Business?
As you can see there are so many ways to drive a successful, thriving cleaning business and it starts and ends with you as the business owner. Offering your services via a professional website will help build your professional credibility, as will positive customer reviews. Digital platforms like Geo make cleaning businesses more efficient by getting rid of the paperwork and making scheduling and recurring cleaning jobs a breeze, saving you time and improving your cash flow!
All work and no play makes for one stressed our tradie. But with Geo you can save 14 hours a week on admin duty and make your work feel like play! Talk to one of our experts today to find out how Geo fits into your business.
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